CUSTOM MARKET RESEARCH
Direct insight from the laboratory market
The LabPace Survey Panel gives IVD manufacturers direct insight from active clinical laboratory professionals on instrumentation, testing volumes, market trends, and competitive positioning. Each panel delivers qualified responses from verified laboratory personnel, analyzed by IVD industry experts and delivered as actionable intelligence. Our team has designed and fielded dozens of custom research projects across the IVD industry, and that accumulated experience is what makes LabPace different from a generic survey platform.
Use Case: POC Instrument Footprint and Assay Adoption
A recent three-survey engagement covering blood gases, coagulation, and troponin.

Beyond the use case: what else can LabPace deliver?
CPT and Medicare data tells you which hospitals bill for a test. It does not tell you what instrument they run, what volume, or where competitive penetration is shifting. LabPace fields direct to lab leadership and brings back the picture no other source delivers at full-market scale.
The use case above shows one slice of what LabPace delivers. Every project is custom-scoped to client need. Beyond instrument footprint and assay detail, common LabPace engagement types include:
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Analyte-level test volume. Volume by specific analyte at the hospital level, captured directly from lab respondents. This is data that does not exist in any public dataset. DDC has delivered analyte-volume engagements through LabPace surveys, and on past projects through laboratory-provided data exports. For most clients the survey path is the right answer, faster to field, broader in coverage, and cleaner to deliver against the LabMaster account universe.
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Vendor relationships and replacement timing. Contract status, replacement-window flags, satisfaction signals, and competitive vulnerability captured at the site level.
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Send-out and routing behavior. Overflow and specialty test patterns at the hospital level.
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Forward-looking adoption intent. Market readiness for new technology, platform consolidation plans, and workflow change appetite.
Surveys can be re-fielded against a consistent panel quarterly or annually for clients tracking market shifts over time. No panel-of-convenience, no third-party respondent aggregation.
Have a question your existing data cannot answer? Let's design a study that can.