CRM INTEGRATION
Built for your CRM
LabMaster and ContactMaster arrive structured for immediate CRM deployment, verified, mapped, and ready to load. For clients licensing other commercial data products, DDC provides connection identifiers that align LabMaster records directly with those datasets at no additional charge. Our team is Salesforce Advanced Administrator certified and available to support implementation at whatever level makes sense for your organization.
Use Case: A Unified Data Foundation
A recent engagement with a molecular diagnostics manufacturer whose CRM had aged and whose data assets were spread across disconnected sources.
The DDC Difference on CRM Engagements
The data that fuels your CRM is built, validated, and maintained by DDC. LabMaster and ContactMaster feed the most accurate IVD CRMs in the industry. When the engagement is done, you are running current data, tied to the structure your team already uses, on a schedule that keeps it that way.
That structure matters. Internal classifications, territory logic, and naming conventions stay intact. We build a translation layer so your data lives alongside ours, not underneath it. Your sales team does not have to relearn anything they already know.
Every engagement is scoped to fit your team. Some clients hand the work to us start to finish. Others bring us in alongside their internal administrators and sales operations resources to assist with configuration, mapping, and rollout. Both models work.
Show us your CRM. We will help you make the most of what you have built and identify where current data can add the most value.